.icon--key { --icon-source: url("../assets/icons/key-round.svg"); }
.icon--life-buoy { --icon-source: url("../assets/icons/life-buoy.svg"); }
.icon--door-open { --icon-source: url("../assets/icons/door-open.svg"); }
.icon--clipboard-check { --icon-source: url("../assets/icons/clipboard-check.svg"); }
.icon--search { --icon-source: url("../assets/icons/search.svg"); }
.icon--file-check { --icon-source: url("../assets/icons/file-check-2.svg"); }
.icon--warehouse { --icon-source: url("../assets/icons/warehouse.svg"); }

.breadcrumb {
  min-height: 52px;
  display: flex;
  align-items: center;
  gap: 10px;
  padding-block: 12px;
  color: var(--color-text-secondary);
  font-size: 15px;
}

.breadcrumb a {
  min-width: 44px;
  min-height: 44px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
}

.breadcrumb span[aria-current="page"] {
  color: var(--color-graphite);
  font-weight: 600;
}

.audience-hero {
  border-top: 1px solid var(--color-border);
  border-bottom: 1px solid var(--color-border);
  background: var(--color-surface);
}

.audience-hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(440px, 1.08fr);
  min-height: 620px;
}

.audience-hero__copy {
  align-self: center;
  padding: 72px 64px 72px 0;
}

.audience-hero h1 {
  max-width: 680px;
  margin-bottom: 24px;
  font-size: clamp(54px, 5vw, 72px);
  line-height: 0.98;
}

.audience-hero h1 em {
  color: var(--color-signal-red);
  font-style: normal;
}

.audience-hero__lede {
  max-width: 630px;
  margin-bottom: 30px;
  color: var(--color-text-secondary);
  font-size: 21px;
  line-height: 1.45;
}

.audience-hero__actions,
.consultation-panel__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.audience-hero__media {
  position: relative;
  min-width: 0;
  margin: 0;
  background: var(--color-graphite-soft);
}

.audience-hero__media picture,
.audience-hero__media img {
  width: 100%;
  height: 100%;
  display: block;
}

.audience-hero__media img {
  object-fit: cover;
}

.audience-hero__media figcaption {
  position: absolute;
  right: 16px;
  bottom: 16px;
  max-width: 330px;
  padding: 8px 10px;
  color: var(--color-footer-text);
  background: rgb(30 39 48 / 88%);
  font-size: 13px;
  line-height: 1.35;
}

.audience-context {
  background: var(--color-porcelain-warm);
}

.audience-context__heading,
.assessment__heading,
.projects-fallback__heading {
  display: grid;
  grid-template-columns: minmax(0, 0.72fr) minmax(0, 1.28fr);
  gap: 48px;
  align-items: end;
  margin-bottom: 36px;
}

.audience-context__heading p,
.assessment__heading p,
.projects-fallback__heading p {
  max-width: 680px;
  margin-bottom: 4px;
  color: var(--color-text-secondary);
}

.audience-context__heading h2,
.assessment__heading h2,
.projects-fallback__heading h2 {
  margin-bottom: 0;
}

.context-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: 1px solid var(--color-border-strong);
  border-bottom: 1px solid var(--color-border-strong);
}

.context-item {
  min-width: 0;
  padding: 28px 26px 30px;
  border-left: 1px solid var(--color-border);
}

.context-item:first-child {
  border-left: 0;
}

.context-item__meta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  margin-bottom: 28px;
  color: var(--color-signal-red);
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.context-item__meta .icon {
  width: 28px;
  height: 28px;
}

.context-item h3 {
  margin-bottom: 10px;
  font-size: 28px;
}

.context-item p {
  margin-bottom: 0;
  color: var(--color-text-secondary);
  font-size: 17px;
}

.audience-services__intro {
  max-width: 620px;
  margin-bottom: 38px;
  color: var(--color-text-secondary);
}

.audience-service-list {
  border-top: 1px solid var(--color-border-strong);
}

.audience-service {
  min-height: 116px;
  display: grid;
  grid-template-columns: 64px minmax(180px, 0.72fr) minmax(260px, 1.28fr) 132px;
  align-items: center;
  gap: 20px;
  padding: 18px 8px;
  border-bottom: 1px solid var(--color-border);
  text-decoration: none;
}

.audience-service > .icon {
  width: 42px;
  height: 42px;
  color: var(--color-signal-red);
}

.audience-service strong {
  font-family: var(--font-display);
  font-size: 28px;
  font-weight: 500;
  line-height: 1.05;
}

.audience-service__note {
  color: var(--color-text-secondary);
  line-height: 1.4;
}

.audience-service__action {
  min-height: 44px;
  display: inline-flex;
  align-items: center;
  justify-content: flex-end;
  gap: 8px;
  font-weight: 700;
}

.audience-service:hover .audience-service__action,
.audience-service:focus-visible .audience-service__action {
  color: var(--color-signal-red);
}

.assessment {
  background: var(--color-graphite);
  color: var(--color-footer-text);
}

.assessment :focus-visible,
.consultation-panel :focus-visible {
  outline-color: var(--color-footer-text);
}

.assessment__heading p {
  color: var(--color-footer-muted);
}

.assessment__grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid rgb(248 248 248 / 28%);
}

.assessment-step {
  padding: 30px 34px 10px 0;
}

.assessment-step + .assessment-step {
  padding-left: 34px;
  border-left: 1px solid rgb(248 248 248 / 22%);
}

.assessment-step .icon {
  width: 34px;
  height: 34px;
  margin-bottom: 28px;
  color: var(--color-signal-red);
}

.assessment-step h3 {
  margin-bottom: 10px;
  font-size: 28px;
}

.assessment-step p {
  margin-bottom: 0;
  color: var(--color-footer-muted);
}

.proof-fallback,
.projects-empty {
  display: grid;
  grid-template-columns: 48px minmax(0, 1fr) auto;
  align-items: center;
  gap: 20px;
  margin-top: 38px;
  padding: 24px 26px;
  border: 1px solid rgb(248 248 248 / 26%);
}

.proof-fallback .icon,
.projects-empty .icon {
  width: 36px;
  height: 36px;
  color: var(--color-signal-red);
}

.proof-fallback p,
.projects-empty p {
  margin-bottom: 0;
}

.proof-fallback small,
.projects-empty small {
  display: block;
  color: var(--color-footer-muted);
  font-size: 15px;
}

.projects-fallback {
  background: var(--color-porcelain);
}

.projects-empty {
  margin-top: 0;
  border-color: var(--color-border-strong);
  background: var(--color-surface);
}

.projects-empty small {
  color: var(--color-text-secondary);
}

.projects-empty a {
  min-height: 48px;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-weight: 700;
}

.consultation-panel {
  background: var(--color-signal-red);
  color: var(--color-footer-text);
}

.consultation-panel__grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: center;
  gap: 48px;
}

.consultation-panel .field-note {
  color: var(--color-footer-text);
}

.consultation-panel .field-note > span:last-child {
  color: rgb(255 255 255 / 86%);
}

.consultation-panel h2 {
  max-width: 760px;
  margin-bottom: 14px;
  font-size: 48px;
  color: var(--color-footer-text);
}

.consultation-panel p {
  max-width: 700px;
  margin-bottom: 0;
  color: rgb(255 255 255 / 86%);
}

.consultation-panel .button--primary {
  color: var(--color-signal-red);
  background: var(--color-surface);
}

.consultation-panel .button--outline {
  border-color: var(--color-surface);
  color: var(--color-surface);
  background: transparent;
}

.consultation-panel .button--outline .icon {
  color: currentColor;
}

.state-note {
  margin-top: 18px;
  color: var(--color-text-secondary);
  font-size: 14px;
}

.state-hidden {
  display: none !important;
}

@media (min-width: 921px) and (max-width: 1180px) {
  .audience-hero__grid {
    grid-template-columns: minmax(0, 1fr) minmax(390px, 0.86fr);
    min-height: 560px;
  }

  .audience-hero__copy {
    padding-right: 42px;
  }

  .audience-hero h1 {
    font-size: 54px;
  }

  .context-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .context-item:nth-child(3) {
    border-left: 0;
  }

  .context-item:nth-child(n + 3) {
    border-top: 1px solid var(--color-border);
  }

  .audience-service {
    grid-template-columns: 54px minmax(180px, 0.8fr) minmax(220px, 1.2fr) 116px;
    gap: 14px;
  }
}

@media (max-width: 920px) {
  .audience-hero__grid {
    grid-template-columns: 1fr;
  }

  .audience-hero__copy {
    order: 2;
    padding: 48px 0 56px;
  }

  .audience-hero__media {
    min-height: 430px;
  }

  .audience-context__heading,
  .assessment__heading,
  .projects-fallback__heading {
    grid-template-columns: 1fr;
    gap: 16px;
  }

  .context-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .context-item:nth-child(3) {
    border-left: 0;
  }

  .context-item:nth-child(n + 3) {
    border-top: 1px solid var(--color-border);
  }

  .audience-service {
    grid-template-columns: 52px minmax(0, 0.8fr) minmax(0, 1.2fr);
  }

  .audience-service__action {
    grid-column: 2 / -1;
    justify-content: flex-start;
  }

  .consultation-panel__grid {
    grid-template-columns: 1fr;
    gap: 28px;
  }
}

@media (max-width: 767px) {
  .breadcrumb {
    font-size: 14px;
  }

  .audience-hero__media {
    min-height: 0;
    aspect-ratio: 1.1 / 1;
  }

  .audience-hero__copy {
    padding: 38px 0 48px;
  }

  .audience-hero h1 {
    font-size: 42px;
  }

  .audience-hero__lede {
    font-size: 18px;
  }

  .audience-hero__actions,
  .consultation-panel__actions {
    display: grid;
    grid-template-columns: 1fr;
  }

  .audience-hero__actions .button,
  .consultation-panel__actions .button {
    width: 100%;
  }

  .audience-hero__media figcaption {
    right: 10px;
    bottom: 10px;
    left: 10px;
    max-width: none;
  }

  .context-grid {
    grid-template-columns: 1fr;
  }

  .context-item,
  .context-item:nth-child(3) {
    padding: 24px 0;
    border-top: 1px solid var(--color-border);
    border-left: 0;
  }

  .context-item:first-child {
    border-top: 0;
  }

  .context-item__meta {
    margin-bottom: 14px;
  }

  .audience-service {
    min-height: 0;
    grid-template-columns: 46px minmax(0, 1fr);
    gap: 12px;
    padding: 22px 0;
  }

  .audience-service strong {
    font-size: 25px;
  }

  .audience-service__note,
  .audience-service__action {
    grid-column: 2;
  }

  .audience-service__action {
    margin-top: -4px;
  }

  .assessment__grid {
    grid-template-columns: 1fr;
  }

  .assessment-step,
  .assessment-step + .assessment-step {
    padding: 26px 0;
    border-top: 1px solid rgb(248 248 248 / 22%);
    border-left: 0;
  }

  .assessment-step:first-child {
    border-top: 0;
  }

  .assessment-step .icon {
    margin-bottom: 16px;
  }

  .proof-fallback,
  .projects-empty {
    grid-template-columns: 40px minmax(0, 1fr);
    padding: 20px;
  }

  .proof-fallback > :last-child,
  .projects-empty > :last-child {
    grid-column: 2;
  }

  .consultation-panel h2 {
    font-size: 38px;
  }
}

@media (max-width: 340px) {
  .audience-hero h1 {
    font-size: 38px;
  }

  .audience-service {
    grid-template-columns: 40px minmax(0, 1fr);
  }

  .audience-service > .icon {
    width: 34px;
    height: 34px;
  }
}

/* Owner-approved Slice 9C three-card Project state. */
.related-projects-grid { margin-top: 28px; }
.project-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }
.project-card { min-width: 0; overflow: hidden; border: 1px solid var(--color-border); border-radius: var(--radius-card); background: white; }
.project-card__link { height: 100%; display: flex; flex-direction: column; text-decoration: none; }
.project-card__media { position: relative; aspect-ratio: 16 / 10; overflow: hidden; background: var(--color-porcelain-warm); }
.project-card__media img { width: 100%; height: 100%; object-fit: cover; transition: transform .25s ease; }
.project-card__link:hover img, .project-card__link:focus-visible img { transform: scale(1.025); }
.project-card__body { flex: 1; display: flex; flex-direction: column; padding: 20px; }
.project-card__meta { color: var(--color-signal-red); font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: .05em; }
.project-card h3 { margin: 12px 0 22px; font-size: clamp(24px, 2.2vw, 32px); line-height: 1.06; overflow-wrap: anywhere; }
.project-card__action { min-height: 44px; margin-top: auto; display: flex; align-items: center; justify-content: space-between; border-top: 1px solid var(--color-border); font-weight: 700; }
.project-card__action::after { content: "\2192"; color: var(--color-signal-red); font-size: 24px; }
@media (max-width: 920px) { .project-grid { grid-template-columns: 1fr; } }